Top Social Apps on Android in Belgium: Q4 2023 Performance

In Q4 2023, Belgium's top social apps on the Android platform showcased diverse performance patterns. Here’s a closer look at the weekly trends for TikTok, Threads, Instagram, Facebook, and Facebook Lite.

TikTok experienced significant fluctuations in weekly revenue, peaking at approximately $117K in mid-November, followed by a decline to around $54K by the end of December. Weekly downloads remained relatively stable, with a notable increase to nearly 12.9K in the final week of December. The app maintained a strong user base, with weekly active users hovering around 950K throughout the quarter.

Threads saw a surge in weekly downloads, especially in mid-December, reaching a peak of approximately 39K. This surge was mirrored in active users, which jumped dramatically from around 28K in early December to 83K by the end of the month.

Instagram had a steady weekly revenue stream, peaking at around $3.6K in early November. Weekly downloads showed a gradual increase, ending the quarter at approximately 8.3K. Active users remained consistent, with figures around 2M throughout the quarter.

Facebook demonstrated stable weekly revenue, peaking at about $5.3K in early November and ending the quarter around $3.4K. Weekly downloads showed minor fluctuations, reaching a peak of approximately 7.3K in the final week of December. Active users remained robust, averaging around 3.1M.

Facebook Lite had a more modest presence in terms of downloads, peaking at around 4.9K in early November and finishing the quarter at about 3.2K. Active users remained relatively stable, averaging around 78K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.